{"id":9122,"date":"2025-04-24T14:31:06","date_gmt":"2025-04-24T13:31:06","guid":{"rendered":"https:\/\/abtot.com\/new2026\/?p=9122"},"modified":"2025-06-10T12:24:31","modified_gmt":"2025-06-10T11:24:31","slug":"when-green-marketing-goes-wrong-legal-consequences-and-reputational-damage-to-avoid","status":"publish","type":"post","link":"https:\/\/abtot.com\/new2026\/when-green-marketing-goes-wrong-legal-consequences-and-reputational-damage-to-avoid\/","title":{"rendered":"When Green Marketing Goes Wrong: Legal Consequences and Reputational Damage to Avoid"},"content":{"rendered":"<p><iframe title=\"When Green Marketing Goes Wrong\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nsbX6OFELHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>[space]<\/p>\n<p>[\/space]<\/p>\n<h3><span style=\"color: #808080;\">Date<\/span> 22 May 2025<br \/>\n<span style=\"color: #808080;\">Time<\/span> 10:00 &#8211; 11:00<br \/>\n<span style=\"color: #808080;\">Online<\/span><\/h3>\n<h2 class=\"fui-Text ___1rpcb6g fk6fouc f1x0m3f5 fb86gi6 flh3ekv fpgzoln f1w7gpdv f6juhto f1gl81tg f2jf649\">Details<\/h2>\n<p>Join our exclusive webinar with ABTOT Associates Claire Ingleby, Director, mb LAW and Ben Duhig, CEO, \u00a0Bluesoup Communications who discuss how to avoid potential action by regulatory authorities and reputational damage from misleading green claims.<\/p>\n<p>Since 2021, when the Competition and Markets Authority (CMA) introduced the Green Claims Code, UK regulators have been paying closer attention to how businesses present their environmental credentials. This has included the Advertising Standards Authority (ASA) taking action by requiring the withdrawal or amendment of ads which make exaggerated or misleading green claims.<\/p>\n<p>Getting it wrong can be costly \u2014 with potential fines and serious reputational damage.<\/p>\n<p><strong>The key takeaways from this webinar are:\u00a0<\/strong><\/p>\n<ul>\n<li>Understand the UK CMA guidance on making environmental claims on goods and services.<\/li>\n<li>Learn how the EU is setting a higher regulatory bar with its Green Claims Directive and what that means for UK businesses with EU customers.<\/li>\n<li>\u00a0Discover the most common greenwashing pitfalls that the ASA sees businesses falling into and how to avoid them.<\/li>\n<\/ul>\n<p>[one_half valign=&#8221;top&#8221; animation=&#8221;none&#8221;]<\/p>\n<p>[button linking=&#8221;new_window&#8221; link=&#8221;https:\/\/events.teams.microsoft.com\/event\/b1bc905b-2b2f-4d1e-8acb-f9f4514f318f@103be62f-2729-43bc-af4c-2829f391636e\/registration&#8221; align=&#8221;left&#8221; size=&#8221;medium&#8221; type=&#8221;wide&#8221; style=&#8221;solid&#8221; title=&#8221;Register today to be prepared&#8221; text_color=&#8221;ffffff&#8221; bg_color=&#8221;0061AD&#8221;]<strong>Register today to be prepared<\/strong>[\/button]<\/p>\n<p>[\/one_half]<\/p>\n<p>[one_half_last valign=&#8221;top&#8221; animation=&#8221;none&#8221;]<\/p>\n<p>[\/one_half_last]<\/p>\n<p>[space value=&#8221;5&#8243;]<\/p>\n<p>[\/space]<\/p>\n<h3>Speakers<\/h3>\n<p>[box style=&#8221;simple&#8221;]<\/p>\n<h3>Julie Jones <a href=\"https:\/\/www.linkedin.com\/in\/julie-jones-jj-9b5a144\/\" target=\"_blank\" rel=\"noopener\">[icon icon=&#8221;linkedin-square&#8221; size=&#8221;medium&#8221; style=&#8221;none&#8221; shape=&#8221;inherit&#8221;][\/icon]<\/a><\/h3>\n<p><strong><span style=\"color: #808080;\">ABTOT Development Director<\/span><\/strong><br \/>\n<strong> <span style=\"color: #808080;\"> ABTOT Limited<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-7624\" src=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones.jpeg\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones.jpeg 358w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones-300x300.jpeg 300w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones-150x150.jpeg 150w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones-320x320.jpeg 320w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones-239x239.jpeg 239w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2024\/04\/Julie-Jones-55x55.jpeg 55w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/p>\n<p>Julie has worked in senior roles in Operations and Commercial throughout her career in Travel. Starting off working in a retail travel agency before moving to operations for Jetset Tours in Australia and the UK. Senior Sales and Commercial roles Royal Brunei Airlines and British Midland International (BMI) followed. When BA purchased BMI, Julie decided it was time to try something different and moved to ABTA to manage Member Services and the Member &amp; Partner business development strategy. Spring 2019 Julie moved to the Insurance sector overseeing business development for ABTOT and Travel &amp; General Insurance Services.<\/p>\n<p>[\/box]<\/p>\n<p>[box style=&#8221;simple&#8221;]<\/p>\n<h3><span class=\"fui-Text ___idqmc30 fk6fouc fkhj508 fj15ycj figsok6 fpgzoln f22iagw f6juhto f1gl81tg f2jf649 f1q5m4vj f122n59\"><span class=\"fui-Text ___1d6i7dt fk6fouc fg38ndl f8xlz6g fl43uef f17mccla f1w7gpdv f6juhto f1gl81tg f2jf649 fmrv4ls fs0pjba fkvuwab fb9urmw\">Claire Ingleby \u00a0<\/span><\/span><a href=\"https:\/\/www.linkedin.com\/in\/claire-ingleby-98b20320\/\" target=\"_blank\" rel=\"noopener\">[icon icon=&#8221;linkedin-square&#8221; size=&#8221;medium&#8221; style=&#8221;none&#8221; shape=&#8221;inherit&#8221;][\/icon]<\/a><\/h3>\n<div class=\"___1ccp5kb f22iagw f1vx9l62\"><\/div>\n<p><span style=\"color: #808080;\"><strong><span class=\"fui-Text ___3x0mpk0 fk6fouc fy9rknc fwrc4pm figsok6 fpgzoln f1w7gpdv f6juhto f1gl81tg f2jf649 f11d4kpn f1ngmrxy f1acym6\">Director<br \/>\n<\/span><span class=\"fui-Text ___3x0mpk0 fk6fouc fy9rknc fwrc4pm figsok6 fpgzoln f1w7gpdv f6juhto f1gl81tg f2jf649 f11d4kpn f1ngmrxy f1acym6\">mb Law<\/span><\/strong><\/span><\/p>\n<h3><img decoding=\"async\" class=\"alignleft wp-image-9109\" src=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby.jpeg\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby.jpeg 358w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby-300x300.jpeg 300w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby-150x150.jpeg 150w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby-320x320.jpeg 320w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby-239x239.jpeg 239w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Claire-Ingleby-55x55.jpeg 55w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/h3>\n<p>Claire heads the commercial department. She joined the firm in 1990. Over the last 30+ years, Claire has specialised exclusively in providing advice and assistance to the travel industry. Over this time, she has been involved in a very wide range of issues. Claire has a comprehensive understanding of not only all aspects of the regulatory and legal environment in which businesses operate but also the competitive pressures they face. Claire advises on all types of commercial agreements, business transactions and regulatory issues affecting the travel industry. The sale and acquisition of businesses, whether on a share or asset basis, is a core part of Claire\u2019s practice. Her knowledge of the travel industry and travel specific issues, including the regulatory requirements of the CAA, ABTA, IATA and other trade bodies, is invaluable in ensuring clients receive the right advice at the right time and the transaction proceeds to a successful conclusion. Claire has an in-depth knowledge of the regulatory environment and legislation which applies to companies operating in the travel sector. This includes the Package Travel and Linked Travel Arrangements 2018, the wide range of EU regulations applicable to the travel industry including implementation of international conventions relating to carriage by air and sea, denied boarding and banned carriers, ATOL Regulations and CAA requirements, ABTA and other trade body rules, competition law and data protection.<\/p>\n<p>[\/box]<\/p>\n<p>[box style=&#8221;simple&#8221;]<\/p>\n<h3>Ben Duhig \u00a0<a href=\"https:\/\/www.linkedin.com\/in\/benduhig\/\" target=\"_blank\" rel=\"noopener\">[icon icon=&#8221;linkedin-square&#8221; size=&#8221;medium&#8221; style=&#8221;none&#8221; shape=&#8221;inherit&#8221;][\/icon]<\/a><\/h3>\n<p><span style=\"color: #808080;\"><strong><span class=\"fui-Text ___3x0mpk0 fk6fouc fy9rknc fwrc4pm figsok6 fpgzoln f1w7gpdv f6juhto f1gl81tg f2jf649 f11d4kpn f1ngmrxy f1acym6\">CEO<br \/>\n<\/span><span class=\"fui-Text ___3x0mpk0 fk6fouc fy9rknc fwrc4pm figsok6 fpgzoln f1w7gpdv f6juhto f1gl81tg f2jf649 f11d4kpn f1ngmrxy f1acym6\">Blue Soup Communications<\/span><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-9110\" src=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig.jpeg\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig.jpeg 358w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig-300x300.jpeg 300w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig-150x150.jpeg 150w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig-320x320.jpeg 320w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig-239x239.jpeg 239w, https:\/\/abtot.com\/new2026\/wp-content\/uploads\/2025\/04\/Ben-Duhig-55x55.jpeg 55w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/p>\n<p>Ben is a media man by trade having learnt his craft on giants such as Ford, Tesco, NatWest and Audi. Career milestones include launching the Ford Focus and turning the RAC orange, as well as winning awards for his work in London &amp; New York. Ben&#8217;s experience in the travel and tourism sector spans over 20 years and encompasses UK holiday operators, overseas operators, tourist attractions, destination marketing and everything in between. He is a member of the Institute of Travel &amp; Tourism and has spoken at industry events, sharing his knowledge and passion for the sector. He is a results driven, consumer centric planner and consistently develops creative ways to ensure campaigns are seen by consumers.<\/p>\n<p>[\/box]<\/p>\n<p>[button linking=&#8221;new_window&#8221; link=&#8221;https:\/\/events.teams.microsoft.com\/event\/b1bc905b-2b2f-4d1e-8acb-f9f4514f318f@103be62f-2729-43bc-af4c-2829f391636e\/registration&#8221; align=&#8221;left&#8221; size=&#8221;medium&#8221; type=&#8221;wide&#8221; style=&#8221;solid&#8221; title=&#8221;Register&#8221; text_color=&#8221;ffffff&#8221; bg_color=&#8221;0061AD&#8221;]<strong> Register<\/strong>[\/button]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[space] [\/space] Date 22 May 2025 Time 10:00 &#8211; 11:00 Online Details Join our exclusive webinar with ABTOT Associates Claire Ingleby, Director, mb LAW and Ben Duhig, CEO, \u00a0Bluesoup Communications who discuss how to avoid potential action by regulatory authorities and reputational damage from misleading green claims. Since 2021, when the Competition and Markets Authority [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-9122","post","type-post","status-publish","format-standard","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Green Marketing Goes Wrong: Legal Consequences and Reputational Damage to Avoid - ABTOT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Green Marketing Goes Wrong: Legal Consequences and Reputational Damage to Avoid - ABTOT\" \/>\n<meta property=\"og:description\" content=\"[space] [\/space] Date 22 May 2025 Time 10:00 &#8211; 11:00 Online Details Join our exclusive webinar with ABTOT Associates Claire Ingleby, Director, mb LAW and Ben Duhig, CEO, \u00a0Bluesoup Communications who discuss how to avoid potential action by regulatory authorities and reputational damage from misleading green claims. 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